After watching more on AdWords through Google, I have found that there are several ways to analyzing our data. Many sources have shared that there are ways to geographically modify our ads. Others have shared that we are able to fully fund a campaign or ad during certain hours and fund less in hours of lower traffic, thus reducing the likelihood of spending more on our ad campaigns that we intended.
One of the greater takeaways from the videos found here is that we will need time to make decisions. Data is not easily deciphered through a couple or few days of data. Because the GOMC is only a three week commitment, we will need to make decisions based on little data. This, of course, assumes that we will have data to analyze. I will look forward to the end of the first week of running the campaign as this will allow us to determine what part of the week will be more beneficial to our campaigns. We'll also be able to determine how to modify funding, the timing of the display, perhaps modify the wording of the overall ads and compare our local traffic and national traffic.
Unfortunately, because of the short time we have left, we are forced to make some "preliminary" observations based on a couple of day's data - something the videos stated would be of little benefit. But the data that is observed will allow us to see our ads as we search for different keywords we created. We'll be able to test our own assumptions without clicking on our own ad of course. We wouldn't want to use up our limited funding by clicking on the ads ourselves. I mostly look forward to seeing how and what will need changed over the next two to three weeks. Our group will need to take some detailed notes through this process to accurately display our findings towards the end.
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